December 3, 2024
Michelle Mandara is a global communications expert with 20 years of experience leading consumer, broadcast, and executive communications strategies for brands including Meta, P&G, Nintendo, Madison Square Garden, and Revlon. A relationship builder with expansive brand side and agency experience, she fosters client teams and diverse agency partners through ideation, strategy, and launch of globally recognized campaigns that expand business goals, ignite audiences, and shape critical conversations.
Prior to Prosek, Michelle was Head of Broadcast Communications at Meta, where she crafted the global redesign and GTM for the Metaverse rebrand. Tasked across the brand’s portfolio of products (Facebook, Instagram, Messenger, WhatsApp, and Reality Labs / Oculus), Michelle developed and scaled the company’s key global communications and executive media initiatives. She built a new centralized global corporate broadcast function, allowing the organization and leadership to deliver proactive, compelling storytelling moments alongside reactive issues-based reputation management.
At MSG Entertainment, Michelle refreshed the holistic brand identity across all properties – Madison Square Garden, The Theater at MSG, Radio City Music Hall, Beacon Theatre, The Chicago Theatre, Boston’s Wang Theatre, and The Forum in LA.
As an agency leader at Golin, Lippe Taylor, and DeVries public relations firms, Michelle directed oversight of broadcast, executive, and digital communications, where she delivered major tech, corporate, consumer, financial, and business media relationships, as well as iconic celebrity and talent partnerships for Allergan, P&G, Nintendo, Revlon, and Keds.
Michelle has a B.A. in Communications from Syracuse University. She lives in Westport, Connecticut with her husband and their two children.
Orchestrating the global comms plan for “12-12-12” The Concert for Sandy Relief was incredible. We made history, creating the largest music benefit concert at Madison Square Garden. Coming in at second place – booking and preparing Mark Zuckerberg and Gayle King for the first-ever interview held in virtual reality on CBS Mornings.
I am a storyteller at heart with instincts that tap directly into audience emotions.
Nothing comes between me and key lime pie – if it’s on the menu, it’s a must for me!
Before dawn. I am an early riser and enjoy meditating, working-out, and setting my intentions (work and otherwise!) for the day.
Blake Lively (a girl can dream).