Path to Prosek: From PA to AAE – Julia Kaufman

Julia Kaufman  Follow

Our Path to Prosek from PA to AAE series continues with Julia Kaufman’s Q&A.

Could you please share 2-3 sentences on your general experience at Prosek so far? 

I started at Prosek with a lot to learn about the industry. I was switching careers from entertainment promotion to financial services PR and had plenty of unknowns about what my job would be like. Since my first day, my teams have been so helpful. Their support allowed me to hit the ground running, and I truly feel that I have gained years of knowledge in just four months!

Why would you recommend others join the PA program? 

The Prosek PA program is very hands-on and lets you jump right in immediately – I was a true member on my teams from day one and was doing work that made a real impact on each account. In addition, the program also provides a good balance of being able to do impactful work, while also being completely supported in the workplace and allowing time to learn.

Please tell us 1-2 of the top things you’ve learned at Prosek thus far

One of the most important lessons I’ve learned at Prosek is how to communicate – with my colleagues, my clients, and anyone else who is involved in my work. Giving a proactive update that communicates your project status to your team, goes a long way in letting people know that you’re on top of your work – and is especially important when working remotely. 

What has been your top moment at Prosek thus far?

My top moment at Prosek was when I staffed my first interview. This was a moment of pride for me because it was when I had independently completed the entire process of securing a media opportunity – from drafting the pitch, to working on the media list, to conducting outreach, to coordinating the interview, and finally staffing the interview. I also really enjoyed the boat cruise we had in June because I finally met so many of my colleagues that I previously had only seen on small Zoom squares.

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